Global Citizen 2018 Poster Designs

Found a contest on Ello: "to design the Admat that will be the centerpiece of Global Citizen’s campaign and used in a variety of ways, from social to experiential." First Prize is $5000, 2nd and 3rd are $2000 - why not!?

Basic Parameters:

(1) Your design of the Admat following the brand guidelines for this year’s campaign here
Must include key elements:

• Event details (date, location, time) - feel free to choose
• Lineup w/ 13 activists in a concert lineup form - elson Mandela, Mahatma Gandhi, Martin Luther King Jr., Rosa Parks, Bantu Stephen Biko, Ayodele Awojobi, Ruth First, Cesar Chavez, Berta Cáceres, Joan of Arc, Shirley Chisholm, Jane Addams, Rosalie Edge
• Space for 9 Sponsor logo lock up
• CTA - Be the Generation
• Global Citizen Festival logo

Full creative brief is here and style guide and assets are here.

I was only going to do one, but then I had fun and time -which is not always the case - so I made 6. Wanted to share them in the order I made them here with some commentary. 

It was really refreshing to take a design and then push it further and further. A really fun exercise and good for me to flex my lil designer muscles in Illustrator again this week. Really glad I did this projectT Take a look and let me know what you think and what your favorite poster is.

 1. This was the first poster I made with the assets. I really liked the praying hands as sort of a call to action of "please". Liked the colors. Didn't like how much empty space there was in the dark green.

1. This was the first poster I made with the assets. I really liked the praying hands as sort of a call to action of "please". Liked the colors. Didn't like how much empty space there was in the dark green.

 3. I wanted to try another hand graphic and placed it flush left to give myself as much room as possible for the text. I really like the pallette here and the way the arm and the pattern draw your eye up toward the CTA.

3. I wanted to try another hand graphic and placed it flush left to give myself as much room as possible for the text. I really like the pallette here and the way the arm and the pattern draw your eye up toward the CTA.

 5. Probably my favorite of all the designs - Simplicity, colors, framing - all of it just works for me. :)

5. Probably my favorite of all the designs - Simplicity, colors, framing - all of it just works for me. :)

 2. This was a remix of the first poster with an update of the footer color and some additional red in header. Like the balance of the CTA and logo.

2. This was a remix of the first poster with an update of the footer color and some additional red in header. Like the balance of the CTA and logo.

 4. Another remix of the previous design but with a new patten that frames the poster on the top and bottom. I really like how the CTA is really at the center and the hand graphic gives it power.

4. Another remix of the previous design but with a new patten that frames the poster on the top and bottom. I really like how the CTA is really at the center and the hand graphic gives it power.

 6. Wanted to push it a little further so I tried one more - where the hand REALLY pointed at the CTA. I like the fan shapes of the purple and green and think overall this one is pretty successful too.

6. Wanted to push it a little further so I tried one more - where the hand REALLY pointed at the CTA. I like the fan shapes of the purple and green and think overall this one is pretty successful too.


Which one is your favorite?! Going to submit next week. :)