Branding
LIFEFORCE
Alongside founders Adam Domian, Joel Jackson and Dugal Bain I was the Creative Director for a lifestyle startup funded by Tony Robbins to help them brand their new company Lifeforce from the ground up. I helped them conceptualize the mood, tone and voice of the brand, created brand guidelines as well as their initial logo.
Early Mood Boards for Lifeforce
SANGHA STUDIO
Supported Sangha yoga studio in Burlington, VT with a logo redesign and a brand reevaluation and standards creation.
SCHOOLYARD
Worked with badass founder Dave Zito on his vision for an audio-based motivation app that links and syncs to your wearable tracking devices and your friends, we called it Schoolyard and it was funded and executed through the M13 Founders in Residence Program. Below is the final pitch deck and art we created. Custom font, animations and Figma integration all created by JZaccor Designs. Check out the PDF of the UI design, mini brand guide, user journey and final pitch deck here.
TAPESTRY
Creative and art direction, image curation, mood-board and branding created for Tapestry a Women’s health community based on nutrition and education. Created by Debbie Soon, Reena Badyal and Avery Pollick through the M13 Founders in Residence program.
NUTRITIONAL FRONTIERS
In 2018 I took on the temporary role of Creative Director and Branding Consultant for Nutritional Frontiers and I walked them through an entire rebrand in an attempt to streamline, modernize and tighten their brand message. The branding presentation is below.
